The goal of this campaign was to drive downloads of a free PDF activity booklet, enabling Unto to collect email addresses for future engagement. Emily managed paid advertising to reach parents interested in educational activities for their children.

Over the course of three months, her ads generated 2,200 conversions at an average cost of $1.30 per download.

This not only met the campaign’s lead-generation goals but also established a cost-effective model for future outreach.