Getaway 2023

In 2023, I partnered with Cru High School to lead their annual conference, managing their promotion and live conference management.

To build momentum, I hosted three giveaways in the weeks leading up to the event.

During the conference, I posted 2–3 feed posts daily, featuring speaker highlights, attendee-generated content, customized trending memes, daily recaps, and live giveaways, to capture attendee stories in real-time.

The campaign generated 10 registrations, 166 new followers, 300 posts from attendees, and an exponential rise in tagged posts that continues to be used for their social channels.